Veronica Ballart's illustrations combine fashion with the intimate world of the individual, and with it, create a dialogue between public and secret life. Travel, music, nature, fashion and everyday life are Ballart's inspiration. With very sensitive figurative drawings and soft, blurred and watery colouring, Veronica Ballart has created a feminine and romantic style. The use of delicate objects such as feathers, origami or make-up, combined with her beautiful fragile characters, creates a melancholic beauty with an emotive storytelling aesthetic. Her work has appeared in fashion magazines such as Plaza, Damernas Värld and Fashion Tale.
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